The Honesty Experiment for Entrepreneurs is a 30-day challenge to become a better entrepreneur. Participants get daily tips and questions to help them understand themselves, identify areas for improvement, and apply these learnings to their business. Sign up!
In week 4, participants focused on taking everything they learned so far and putting it into practice. Here’s what happened.
Chris Barrett
What’s the biggest thing you learned this month? The biggest thing I learned this month is to only take on what I can handle. In the past three years since launching PRserve, I find myself constantly wanting to handle everything that goes into each client launch and campaign. Most PR agencies like to over-promise in order to sign clients on monthly retainer, but, by the end of each month, they’ve under-delivered, because public relations is not easy and the field is always changing.
This month, I made sure to keep my clients’ PR expectations in line. If a potential client wasn’t a fit for a certain media outlet, then I let the client know we weren’t going to pitch them.
I’ve also made it policy to inform potential clients during their initial phone calls that there are never any guarantees with public relations; you could have the best product in the world but, if a reporter is busy or wrote about a similar company recently, then those circumstances are out of our hands.
Martin
What’s the biggest thing you learned this month? Working out goals in a team, even if only one person works on it, is more effective.
